My Distributor Adventure and Monetary Results
I finished out 2014 with a little over $10,000 in book sales. HOWEVER . . . some of you may remember I signed with Advocate Distribution, a division of Send the Light. Through them, I agreed to a $500 charge to be in their magazine and $3800 of ads in the Munce catalog. This catalog is sent to store owners nationwide.Because of this I did procure sales in stores that I never had before, but I think the biggest help was paying for Advocate to take some of my books to the I.C.R.S. conference along with a poster of my latest release. For those of you who don’t know what this is, it’s the International Christian Retail Show. A huge array of vendors are there to see what’s new and decide on what they should stock.
When all was said and done, my advertising adventures, plus my new computer (old one died), editing, printed books I ordered, plus any traveling for book shows, etc., I spent roughly $9000.Was this a waste? No. I took a big step, my name is further-reaching, my books can now be ordered from most any store in the U.S. and some abroad, and I’ve learned quite a bit.
Am I recommending any of you self-published authors go the route of the distributor as I did? Yes and no. I wouldn’t hesitate to procure a distributor. However, rather than pay for expensive ads, I’d pay the small fee to have my books shown at a retail show. I’d pay for them to take a poster of one of my books. Then I’d settle back to writing—which is where your money’s at.
Happy writing in 2014!