Matthew 17:20, my favorite verse. "... If ye have faith as a grain of mustard seed, ye shall say unto this mountain, Remove hence to yonder place; and it shall remove; and nothing shall be impossible unto you."

Friday, November 4, 2011

Lifeway Christian Bookstore Requirements

If you're interested in submitting your book to be carried in Lifeway stores, first you need to send a request to them at
Thank you for the interest you have shown in having your product carried in LifeWay Christian Stores. We are eager to review your product information. Because we give careful time and attention to every product that is received, please allow 10-12 weeks for product review. If your product is approved and selected to be carried by our stores, you will be contacted directly by a buyer at LifeWay Christian Stores. If your product is declined, you will receive written notification. We apologize, but due to the volume of products that are received, our policy is that samples WILL NOT be returned. Please note that we must receive an actual sample of your product. Information submitted via email is unable to be reviewed.

To help expedite your product info, here are a few of the standards we will use when judging your product:

  • Include complete contact information. Name, address, phone number, and email address.
  • Flow of goods – Please clarify if your product is already being carried by a distributor. If so, name the distributor. It is strongly advisable to have this in place, PRIOR to presenting your product.
  • Lead time – How much time is needed for you to fill a complete order for the chain of LifeWay Christian Stores? How many days after receiving a Purchase Order, can you produce the product?
  • Are you a Christian Booksellers Association (CBA) vendor? (for more info, please visit http://www.cbaonline.org/nm/MarketProduct.htm )
  • LifeWay requires all merchandise to have a bar code label with either a Universal Product Code (UPC) or an International Standard Book Number (ISBN). Please inform us as to which your product utilizes.
  • All merchandise should comply with product coding standards. For subject classification codes for Books, Bibles, Music, Kids Christian Software, Church Supplies, Curriculum and Christian Giftware, please visit the following websites: http://www.cbaonline.org/csc_site/documents/ProdCodeBP.pdf or http://www.cbaonline.org/csc_site/product_coding.htm
  • Provide pack quantity – The quantity in each carton or binder’s pack. Orders must be in multiples of this quantity.
  • Current Suggested Retail List Price
  • Current Net Unit Cost that you intend to sell to us at.
  • Item pre-priced – An indication (Y/N) of whether the product will arrive at LifeWay with the Suggested Retail Price already showing.
  • Please outline to what extent you are willing to promote and advertise your product.
  • If your product is imported, please submit info on the factory conditions. We would like to know that they abide by the Fair Labor Standards Act and that the factory does not participate in child labor.
  • If your product does not meet one or more of these qualifications, you are still free to submit it. However, it may decrease the chance that your product will be selected.

Please send samples and above information to:

LifeWay Christian Stores
One LifeWay Plaza
ATTN: New Products, MSN 137
Nashville TN 37234-0137

IMPORTANT NOTE!!: For your product to be reviewed, our Product Review Team MUST receive an actual product sample. We are unable to review and respond to product information that is submitted via email. If your product is being shipped from a distributor, please have them include the information above in the same shipment as your product.

Due to the large number of product submittals that we receive, we will be unable to correspond with you during the review process. If your product is approved and selected to be carried by our stores, you will be contacted directly by a buyer at LifeWay Christian Stores. If your product is declined, you will receive written notification.

We will give your product careful consideration and determine if this product is a good fit for our merchandising plan and if it can help us achieve our Vision Statement. “As God works through us…We will help people and churches know Jesus Christ and seek His Kingdom by providing biblical solutions that spiritually transform individuals and cultures.”

Thank you for choosing LifeWay Christian Stores.


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  2. I just discovered this post. Nice! In light of the date when this was first posted, is this safe to assume that this information is still current and correct?