Matthew 17:20, my favorite verse. "... If ye have faith as a grain of mustard seed, ye shall say unto this mountain, Remove hence to yonder place; and it shall remove; and nothing shall be impossible unto you."

Monday, July 25, 2011

Marketing in a Nutshell

Here's a check list to simplify what we've done so far and then some.

- order books to have for book signings. A good starting number is 100.
- have bookmarks and postcards made.
- schedule book signings. (Make sure you'll have you're books by then.)
- prepare press release and list of answers to presumed interview questions.)
- contact media to announce the signings two weeks before.
- prepare for the signing. (Do you need to provide a table? Make it presentable, table cloth, how to present your books, extra pens, bookmarks, etc. Also, have a poster made to post in shop at least a week prior to signing.)

Next post will cover what to do with the catalog page I mentioned in an earlier post.

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